social media community manager

Requisition ID: 242257Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture. Are you passionate about social media and digital storytelling? Do you thrive on the challenge of creating content that helps Canadians feel confident about investing? We're looking for a creative, proactive, and highly collaborative Social Media Associate to join our growing Client Education team at Scotia iTRADE. In this role, you'll help shape and grow Scotia iTRADE's social media presence ? creating engaging educational content that resonates with self-directed investors. You'll drive awareness and engagement across key platforms, supporting our mission to build a community of engaged investors and to make education approachable and accessible. You'll collaborate with external industry professionals and internal partners across the business to help evolve the learning journey for Scotia iTRADE clients ? supporting a dynamic and comprehensive educational landscape across multiple formats and digital platforms. This role is an integeral contributor to Scotia iTRADE's education vision and content strategy, with a focus on best-in-class investor education. Major Accountabilities Social Media Strategy & Content Creation: Develop and publish platform-first social media content including posts, short-form videos (Reels, Shorts, TikToks), infographics, and educational series to support Scotia iTRADE's engagement objectives. Write clear, approachable, and engaging social media copy tailored to help investors understand concepts, products, and strategies. Build and manage Scotia iTRADE's social media content calendar ? planning, scheduling, and optimizing campaigns across business platforms and social channels (YouTube, Reddit, Scotia iTRADE, Instagram.) Create educational and event-driven content to build awareness and drive participation in Scotia iTRADE's investor education programs. Partner with creative producers and video editors to bring engaging, accessible content ideas to life across digital channels. Evolve Scotia iTRADE's social tone, voice, and style to ensure content remains approachable, inclusive, and aligned to brand standards. Ensure social content meets accessibility, legal, compliance, and business partner requirements. Support Investor Education Strategy ? Stay on top of industry trends and investor needs: Research, create, and evaluate social content that reflects evolving investor education needs, market trends, and social platform developments. Lead and support social media campaigns that strengthen client understanding of Scotia iTRADE's platform, tools, and investing opportunities. Use performance analytics and engagement metrics to continuously refine and improve social media strategy and content. Regularly conduct competitor and platform reviews to ensure relevance, accuracy, and effectiveness of social engagement. Maintain a strong understanding of investing trends, best practices in financial education, and emerging digital formats. Collaboration & Leadership ? Contribute to the effective functioning of Scotia iTRADE by: Work closely with education, marketing, and external partners to shape and elevate Scotia iTRADE's social media presence as part of the broader education offering. Collaborate across teams (creative, marketing, legal, compliance, business partners) to ensure alignment of content strategy and execution. Help build a collaborative and inclusive education content culture by actively participating in team discussions and meetings, sharing ideas and trends, and supporting team success. Champion creative storytelling, digital-first content, and clear, approachable social media communication across investor education touchpoints. Support continuous learning by keeping up with new trends, tools, and best practices in digital content creation and social media marketing. Education / Work Experience / Designations Minimum 2?3 years of ex