marketing coordinator

*Overview*
We are seeking a dynamic and detail-oriented *Marketing Coordinator* to join our in-house team. This role is responsible for *planning and executing marketing strategies*, managing *social media content directly*, and coordinating *in-store marketing campaigns* across our hospitality brands.

This position replaces the use of third-party social media agencies and is ideal for someone with hands-on experience in *hospitality or retail marketing*, strong execution skills, and the ability to manage both digital and on-site campaigns in a fast-paced environment.

*Responsibilities*

*Marketing Strategy & Planning*

* Plan and execute *monthly marketing strategies and campaigns* aligned with brand and sales objectives.
* Develop campaign ideas for promotions, seasonal offers, product launches, and special events.
* Conduct basic market and competitor research to inform marketing decisions.

*In-Store (On-Site) Marketing*

* Plan and coordinate *in-store marketing campaigns* including posters, counter displays, window signage, and promotional materials.
* Ensure consistency between in-store messaging and digital campaigns.
* Support store openings, anniversaries, and special promotions.

*Social Media Management (In-House Execution)*

* Manage and *post content directly* on social media platforms (Instagram, Facebook, TikTok).
* Create content calendars, captions, stories, and basic reels.
* Monitor engagement, respond to interactions where required, and track performance.

*Content Creation & Coordination*

* Coordinate photographers, videographers, and graphic designers to produce content.
* Plan and manage photoshoots and content creation days.
* Review and organize creative assets to ensure brand consistency.

*Campaign Execution & Reporting*

* Execute digital and in-store campaigns from concept to launch.
* Track performance and prepare simple monthly reports with insights and recommendations.
* Optimize future campaigns based on results and trends.

*Internal Collaboration*

* Work closely with operations and management teams.
* Align marketing initiatives with store operations and sales objectives.
* Support multiple brands and locations under the group.
* Develop and implement comprehensive digital marketing campaigns across channels such as Facebook Advertising, email marketing, and Google AdWords.
* Manage and optimize e-commerce platforms, including WordPress websites, ensuring seamless user experience and product presentation.
* Conduct market research to identify trends, customer preferences, and competitive insights to inform marketing strategies.
* Utilize SEO techniques to improve website ranking and organic traffic growth through keyword research and content optimization.
* Analyze website and campaign performance using Google Analytics and other analytics tools; prepare reports to measure effectiveness and ROI.
* Coordinate product management activities including product launches, updates, and promotional campaigns.
* Create engaging visual content using Adobe Creative Suite for social media, email campaigns, and website updates.
* Manage social media accounts by planning content calendars, creating posts, and monitoring engagement metrics.
* Collaborate with sales teams to align marketing efforts with sales objectives; support lead generation initiatives.
* Oversee budgeting for marketing campaigns to ensure efficient allocation of resources while maximizing impact.

*Requirements*

* 3 years of experience in marketing, preferably in *hospitality, F&B, or retail*.
* Proven experience in *planning and executing marketing strategies and in-store campaigns*.
* Hands-on experience managing social media accounts directly.
* Experience coordinating photographers, designers, and printers.
* Strong organizational and project management skills.
* Creative mindset with attention to detail.
* Ability to manage multiple projects and brands simultaneously.
* Familiarity with Meta Business Suite, Canva, and basic A