Manager, Marketing

*Overview*
We are seeking a dynamic and results-driven Marketing Manager to lead the marketing efforts and elevate brand presence across our three hospitality brands. The Dudley, Nancy O's restaurant, & Betulla Burning pizzeria each offer a unique experience to the customer and require a marketing manager to have the ability to capture this uniqueness and promote across multiple channels.

The ideal candidate will have a strong background in digital marketing, content creation, and multichannel strategies. This role requires a creative thinker who can analyze market trends and develop innovative marketing campaigns that resonate with our target audience. This is a part time job with flexible hours and ability to work part time from home.

*Duties*

* Develop and implement comprehensive marketing strategies to increase brand awareness and drive customer engagement.
* Manage and optimize SEO strategies to enhance website visibility and organic traffic.
* Oversee social media marketing initiatives across various platforms to build community engagement and brand loyalty.
* Execute multichannel marketing campaigns, including email marketing, print advertising, digital advertising, & branded merchandise,
* Collaborate with management to align marketing efforts with sales objectives, including advertising sales strategies.
* Utilize Adobe Creative Suite to create compelling visual content for various marketing channels.
* Create and implement customer loyalty program and train all staff on their role.
* Analyze campaign performance using Google Analytics
* Conduct market research to identify trends, customer needs, and competitive landscape.
* Lead content marketing initiatives by developing engaging copy for blogs, social media, email newsletters, and website content.
* Manage e-commerce strategies to enhance online sales performance across different third party aps such as doordash, skip the dishes, uber eats, etc.
* Implement marketing automation tools to streamline processes and improve efficiency.
* Coordinate with product management teams to ensure alignment of product launches with marketing initiatives.

*Skills*

* Proficient in SEO, digital marketing, and performance marketing techniques.
* Strong knowledge of multichannel marketing strategies including B2B marketing approaches.
* Experience with Google AdWords and Facebook Advertising for targeted ad campaigns.
* Familiarity with WordPress for website management and content updates.
* Basic understanding of HTML for web content adjustments.
* Excellent research skills to stay ahead of industry trends.
* Strong copywriting abilities for crafting persuasive messaging across various platforms.
* Proven experience in budgeting for marketing campaigns effectively.
* Ability to analyze data and derive actionable insights from analytics reports. Join our team as a Marketing Manager where you will play a pivotal role in shaping our brand's future through innovative marketing strategies. We look forward to your application!

Job Types: Part-time, Permanent

Pay: $25.98 per hour

Expected hours: 15.0 ? 40.0 per week

Benefits:
* Casual dress
* Discounted or free food
* Extended health care
* Flexible schedule
* Store discount
* Work from home



Experience:
* Marketing: 2 years (required)

Language:
* English (preferred)

Location:
* Prince George, BC V2L 3E6 (required)

Work Location: Hybrid remote in Prince George, BC V2L 3E6