digital marketing specialist

*About Woody?s RV World*

For over 35 years, Woody?s RV World has helped Canadians embrace adventure and the RV lifestyle. With dealerships across Alberta and British Columbia, we?re passionate about connecting people to the freedom of the open road.

We?re looking for a Digital Marketing Specialist who blends creativity with technical skill ? someone who can bring our brand to life online, manage digital channels with precision, and help more Canadians discover the joy of RVing.

*Job Description:*

You?ll support our multi-location marketing operations by managing digital content, maintaining online inventory, creating engaging social media and website assets, and monitoring customer sentiment. This role blends hands-on creative production, website and CMS management, analytics tracking, and campaign coordination.

*Day-to-day responsibilities include:*

* Manage and update website content, inventory listings, and digital assets through our CMS
* Ensure accurate and appealing presentation of RV inventory (photos, floorplans, videos, overlays)
* Create and schedule engaging posts for Facebook, Instagram, YouTube, and Google My Business
* Monitor and respond to online reviews, comments, and social mentions to maintain brand reputation
* Collaborate with vendors and internal teams to support digital ad campaigns and promotions
* Design graphics for web and social media using Adobe Creative Suite or Canva
* Contribute to blog and email content promoting RV tips, lifestyle insights, and dealership specials
* Assist with video creation and editing for RV walkarounds, product highlights, and campaigns
* Prepare and maintain basic digital performance reports (Google Analytics, Meta Insights, etc.)

*Weekly & Monthly duties:*

* Coordinate and publish the ?Deal of the Week? campaign across website and social platforms
* Track sold units and update listings across platforms (Kijiji, TradePending, AutoCorp, etc.)
* Pull analytics and sentiment reports for internal review and ongoing optimization
* Support seasonal and national marketing campaigns through social, print, and email execution

*Experience & Skills:*

* 3?5 years of experience in digital marketing, communications, or related role
* Solid understanding of website management and content uploads (CMS familiarity required; HTML basics an asset)
* Skilled in Adobe Photoshop, Illustrator, or Canva for creating on-brand marketing materials
* Experience managing social media platforms (Meta Business Suite, Ads Manager, YouTube)
* Working knowledge of Google Analytics 4, UTM tagging, and basic SEO principles
* Strong writing and proofreading skills with an eye for detail and brand tone
* Organized multitasker who can handle multiple projects and deadlines efficiently

*Bonus assets:*

* Familiarity with the RV, automotive, or outdoor recreation industry
* Experience with MailChimp and video editing software
* Understanding of ad attribution, lead tracking, or digital reporting

*Why You?ll Love Working Here*

* Be part of a dynamic and growing brand rooted in adventure and lifestyle
* Hands-on creative freedom with visible impact across Western Canada
* Competitive compensation, benefits, and opportunity to grow within the company

Ready to join a brand built around freedom, travel, and discovery?
Apply today and help us inspire the next generation of RV adventurers at Woody?s RV World.

Job Types: Full-time, Permanent

Pay: $50,000.00-$60,000.00 per year

Benefits:
* Dental care
* Disability insurance
* Extended health care
* Life insurance
* On-site parking
* Store discount

Work Location: In person